A fashion store is offering discounts of up to 50%.
Promotion campaigns for the Black Friday sales run from one to two weeks.
On the streets around Ba Dinh, Dong Da, and Cau Giay districts, a lot of shops remain mostly empty, despite running 50% to 70% discount programmes since early last week.
The most popular items on sale include clothes, cosmetics, gadgets, and home appliances with discounts of up to 80%. However, no large crowds gather or long lines form as seen in previous years.
A shopkeeper in Cau Giay district shares that customers this year are very cautious, with many being more interested in the quality of goods instead of their prices.
Even after the shop offers cuts of 70% on goods, customers are still not tempted.
A shop in a shopping centre discounts up to 80% on all items and 20% to 30% on the latest ones to lure consumers.
A banner in a shopping centre shows discounts of 80% on all items up to November 30.
Many prefer buying products on e-commerce platforms than doing shopping in a commercial centre. Through online websites, shoppers immediately have a wide array of promotions to choose from, including several products with 95% off.
A woman checks the quality of goods before deciding whether to buy them or not.
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